There is a new tool on the world wide web that engages consumers and helps them discover which brands’ unique style of cruising matches their ideal vacation experience. And it has been introduced by World’s Leading Cruise Lines, a marketing alliance between Carnival Corporation & plc’s six brands serving the North American market – Carnival Cruise Lines, Princess Cruises, Holland America Line, Cunard Line, Costa Cruises and The Yachts of SeabournThrough a series of experiential questions, the Cruise Navigator tool asks users to choose from a range of desired vacation experiences, indicating priorities and interests. Their ideal vacation is then compared to a favorite car or a favorite film, for example, to self-select between brands spanning the contemporary, premium and luxury cruise categories. Links to handy travel agent locators are provided as well as brand overview videos and the opportunity to “send to a friend.” Prospective guests enjoy mixing up their answers to see which cruise lines Cruise Navigator suggests they explore further.
Cruise Navigator can be found at the World’s Leading Cruise Lines comprehensive website at www.worldsleadingcruiselines.com, a helpful online resource featuring destination descriptions, profiles of the six member lines and the Best Blogs at Sea www.bestblogsatsea.com. Carnival Corporate Marketing partnered with Boston based integrated agency Arnold Worldwide to develop the tool.
“Vacation time is as precious as ever and each of our brands contributed to Cruise Navigator, enabling the vacation planning public and travel agents alike to select from the diverse experiences offered by these distinct cruise lines, each a leader in its own market segment,” notes Bill Harber, Carnival Corporation & plc’s senior director of marketing.
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