
Organizers expect the new event to unlock the region’s potential as Asia emerges as the industry’s next major growth market. In 2010, Asian cruise passenger numbers are predicted to rise by 40 percent, to more than 1.5 million.
“Globalization of the cruise passenger is one of the key areas of growth for the cruise market,” said Michael Kazakoff, vice president, UBM International Media. “As the industry expands from a North American base to passengers worldwide, we see Asia’s growing number of passengers as a strong indication that this region will continue to expand.”
The event will include a tradeshow and conference program focusing on the Asian cruise market.
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