In our last blog item we talked about the growth of the river cruises sector of the cruise industry.The very same survey that gives us that information – see CRUISE LINE GROWTH SECTORS – comes news that it is not only the river cruises sector that is experiencing growth, but the luxury cruises sector as well.
One of the reasons for this growth, say cruise travel agents, is that luxury cruises are now no longer the prerogative of the very wealthy. Summer incentives and promotions have made luxury cruising more affordable than before. 79% of the cruise travel agents in the survey agreed that luxury cruise clients are somewhat or much more apt to make a purchase with a special offer.
Another major reason for the growth of the luxury cruise sector is the introduction of luxury on contemporary and upmarket brands in the form of exclusive suite accommodations, luxury spas, “yacht clubs” and more. The result is far greater choice in cruise ships, itineraries and shipboard experiences for those travelers seeking true luxury.
There is an the increased number of new ships being launched in the luxury cruises market. These include:
2010
Seabourn Cruise Line: Seabourn Sojourn
Cunard Line: Queen Elizabeth
2011
Oceania Cruises: Marina (2011)
Pearl Cruises: PearlMist
Seabourn Cruise Line: Seabourn Quest
For more about luxury cruises, visit the LUXURY CRUISES page at Prow’s Edge Cruise Magazine
Photo: Yachts of Seabourn's Seabourn Sojourn
