40% SAY IT’S TRAVEL PLANS AS USUAL - 24% PLAN TO TRAVEL MORE
The recession has not hit travel planning this summer as hard as expected - or at least, travelers are still taking summer vacations in spite of the recession.
A survey administered by Burst Media last month to nearly 2,000 adults 18 years and older revealed that three-quarters (76.3%) of respondents will take a personal trip or vacation this summer that will entail travel at least 100 miles from home.
Among this "summer travel" segment, 40.8% say the number of trips they plan to take is "the same" as the number they took last year; 24.4% say they will be traveling more frequently, and one-third (34.6%) of summer travelers will travel less frequently.
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